Custom business cards can be defined as “an imprinted advertising message of one’s name, logo and type of business they are engaged in, on small pieces of stiff papers or thin pasteboards, usually rectangular in shape and measuring 3-4 inches long by 2 inches wide.” Centuries ago, business cards were known as calling cards. In 17th Century Europe, these formal cards were left at personal residences and places of business to establish credibility from one person to another. These rectangular-shaped bits of advertising were introduced long before as are documented as having first appeared in China in the 15th Century.
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